EVENT & EXPERIENTIAL MARKETING
We create impactful event experiences through thoughtful planning, creative direction, and seamless execution.
Impress the eyes.
Imprint the soul.
Imprint the soul.
Soul Good Event is an event planning and management company focused on delivering meaningful, high-impact corporate experiences.
We specialise in Annual Dinners, Grand Openings, Product Launches, Brand Activations, Weddings and Celebrations, helping brands turn important moments into powerful stories.
From event concept and creative direction to planning, technical setup and on-site execution, our team works as one integrated unit to ensure every detail is intentional, seamless and emotionally engaging. We don’t just run events, we direct experiences that connect brands with their audience in a way that feels polished, purposeful and memorable.
What We Offer
We design, direct and deliver experiences from corporate stages to wedding moments, powered by intelligent event technology.
Corporate Event Celebrations & Planning
Soul Good Event specialises in corporate event planning and management for companies that value both impact and precision. From annual dinners, award nights, conferences and product launches to grand openings and brand activations, we design and direct experiences that align with your business goals while engaging your audience emotionally.
New Chapter Wedding — Planning & Execution
New Chapter Wedding is our dedicated wedding brand, led by our Founder & Wedding Director, Shiqin, specialising in bespoke wedding planning, styling and on-day coordination. We believe every wedding is the beginning of a new story, and it deserves to be told beautifully.
Event Flow — Smart Event Tools & Ai Event Management
Event Flow is our in-house event management technology designed to solve the biggest pain points in modern events such as guest list changes, RSVP tracking, live interaction, lucky draws and real-time data.
Latest work
Contact Us
Address
No.41-01, Jalan Mutiara Emas 10/2,
Taman Mount Austin,
81100 Johor Bahru,
Johor, Malaysia
Taman Mount Austin,
81100 Johor Bahru,
Johor, Malaysia
Open Hours
day : Monday - Friday
Time : 10.00am - 7.00pm
Phone : +60 18-228 2339